Words: Gemma Jordine // Photos: Et Toi
As our fingers scroll through endless videos of TikTok’s viral #cleangirlaesthetic, self-care has become regarded as a necessary wind down from the trials and tribulations of everyday life.
25-year-old Lolly Heaney is the founder and director of Adelaide-based skincare brand Et Toi, focusing on creating natural skincare that nourishes not only your skin but also your mind through self-care practice.
Their formulas consist of a blend of clinically-backed and credible natural ingredients, ensuring that your skin’s health glow-up is a priority.
Lolly’s ethos behind her products is focused on, “ingredients that have been selected with intention, to create gentle and effective formulas that your skin will love.” Et Toi’s products were created in close collaboration with a team of expert chemists, with their debut formulations refined over the course of two years.
Their two debut formulas — Revive Ultra-Hydrating Serum and Revamp Vitamin Face Oil — were created for all skin types, with promises to rejuvenate your skin’s barrier and restore hydration.
Filled with healing ingredients and effective actives that will repair damaged skin and combat common skin concerns, Lolly has set out to ensure, “that they actually perform in the way they were intended to, rather than make vague claims- a commonplace in the skincare industry.”
Et Toi’s socially conscious values set them apart from other skincare brands on the market, aiming to break the stigma around mental health by dedicating 10 per cent of all profits to mental health charities.
Et Toi translates to “and you” in French, where self-care and well-being are all-encompassing — from the serums you apply before bed, to enhancing a positive frame of mind. As an advocate for encouraging open discussion around mental health, Lolly intends to, “fully crack open the conversation of mental health, hoping that discussing our states of mind one day feels as accessible as chatting about the weather.”
Embracing self-care in our busy lives is crucial for the balancing act of achieving a healthy mindset. Elevating your skincare collection with the addition of Et Toi’s products will boost your skin health, and also establish an essential routine of self-care. Lolly hopes to, “forge a space for people to feel inspired to nourish their mental-wellbeing through skin, mind and body therapies.”
“Self-care isn’t a selfish over-indulgence. It simply means taking time to remind yourself that you care, however that looks for you.”
