Words: Lara Pacillo // Photos: Miss JAMA
At the end of each year, Miss JAMA — the mind behind JAMA CREW — presents the brand’s creative work over the last year in a different form.
For 2020, she released a line of beanies, which were shipped across the country and overseas to demonstrate JAMA CREW’s global reach. For 2021, she released a high school styled yearbook on photography.
This year, to wrap up 2022, Miss JAMA is hosting a warehouse party — but not the kind you’d think.
“It’s not just a random event on a Saturday night,” Miss JAMA says.
“The theme is ‘school uniform’, but you can just drip it out like Fresh Prince, or however you want to rock up in a school uniform.”
JAMA CREW is a project Miss JAMA started in 2020 as a way to express her art, where school is a continuous theme laced within her creative work.
Through this, she pushes the idea of an unconventional approach to schooling, and normalising creative pathways as a more attainable career.
“With JAMA CREW, I wanted to make everything that you wouldn’t consider traditional in school and business to be more accepted as the norm,” she says.
“Like yeah, we all went to school — but if only school was this fun, we would have learned more.”
On Saturday January 21, the warehouse party will take over Silver Brewing Co in the city from 7pm.
Mirroring the diversity and scope of JAMA CREW’s projects and collaborators, there’ll be a mix of DJs and sounds from Adelaide and Melbourne on the night.
The lineup includes Nicflare, Samuelson, Dartsnmilk, djnz0 and Olivier, spinning a mixture of genres from afrobeats to EDM.
JAMA CREW acts as a platform for Miss JAMA to encourage other creatives in considering their art as a career over mainstream jobs, while also promoting informality in business.
“I don’t think you should judge someone based on their image or vocabulary. I think you should trust them based on their skill and just who they are,” she says.
“Especially for females and people of colour and the black community. Something that I want to push really hard is changing that representation of imagery.
“Like yes, I’m a Sudanese girl. Yes, I have a law degree; but I also went to art school, and it was the best thing ever.
“I want to show that you can do both, and I want to make a platform where I can help others who are starting out.”
While Miss JAMA is the sole creator behind JAMA CREW, she says the people around her and her collaborators become a part of the group after working with her.
“I want to make sure that everybody is involved as much as possible,” she says.
“The faces on the t-shirts I design are my friends, and to see some random person in town with my friends on their top is so crazy.”
The warehouse party will be JAMA CREW’s first ever event. While Miss JAMA hopes to take JAMA CREW international with Africa and Berlin on her bucket list, Adelaide has always been number one.
“This is a manifestation I’ve had since I started — to hold an event like this and do it in my hometown,” Miss JAMA says.
JAMA CREW Warehouse Party: Silver Brewing Co 200-206 Gouger St, Adelaide 5000 // Saturday January 21 from 7pm
